The lights are dimmed, music is playing, and an array of scents dance around the room teasing taste buds. Your guests’ mood is instantly changed upon arrival. Their senses begin to spiral as you feel the joy radiating off of them. The thought of a tasty dish and a cold beverage has them completely preoccupied. 

They examine the decor, falling captive to the ambiance your team has created. Their heads turn as the hostess strolls them past the bar to their seat. “A booth, please.” the couple requests. At last,their tush finds a home. Even if for only an hour or so. 

It’s finally here, the moment they’ve been waiting for all day. Their food has arrived! A stream of juice runs down the side of one's mouth as they bite into a savory med-rare burger. The other takes a bite of a fresh strawberry summer salad. A tower of hot o-rings hits the center of the table. Sounds of crunching and “mmm” -ing can be heard by neighboring booths. It’s all being washed down with crisp beers served in chilled chalices. 

But eating at your restaurant is not the beginning of their story. It’s the end.

The scenario truly starts when the couple begins to get hungry earlier in the day. They decide they’d like to treat themselves to a nice meal accompanied by friendly service. Naturally, one grabs their phone to do a google search. Whether they searched “restaurants near me”, “best steak in town”, “cheap drinks”, or “five-star restaurants in my area”, you can bet they found hundreds of options. That’s the beginning of their beautiful journey, though we are still nowhere near their dining destination.

Our couple will now browse menus, read reviews, compare prices, search for specials, check social media, read blogs, find pictures of dishes, and more. 

During these searches — which, by the way, happen every single day — your restaurant or bar must stand out! This is the moment when someone decides to choose A over B. 

Your specialty cocktails over their basic beer taps.

Your freshly prepared egg rolls over the competition’s seemingly frozen bites.

Your live band over their jukebox.

Or hey, your jukebox over a live band. 

But either way, they chose you because your website copy stood out amongst the sea of bar stools and bourbon. Your future guests felt heard by your chef. Your atmosphere feels like home to them.

But how do you achieve this all-important win?

With the tempting topics and mouthwatering words of a professional copywriter.

You’re far too busy running the FOH, BOH, performing office duties, dealing with guests and so much more that goes into the everyday runnings of a restaurant that you may not have time to worry about:

• Writing social media content 

• Optimizing your website SEO (you may even be wondering what the heck is SEO) 

• Growing your blog 

Or maybe you aren’t that busy. That’s why you need a helping hand to bring in sales by:

• Sprucing up outdated website copy

• Building an online presence

• Creating an exciting email sequence 

These things nurture your relationship with potential customers, eventually bringing them in the door. 

That’s why help from a copywriter who has been in the restaurant industry for 15+ years can work wonders.

I know restaurants. From holes in the wall to fine dining, I’ve worked them all. Pair that with my passion for writing and my promise to help make your business stand out online, and you just found the bar backup you’ve been searching for.

I began my career in the biz in 2005 as a hostess at a local fine dining restaurant. I quickly became a server. That’s where bartending caught my eye. I left there to chase my dream of bartending and the rest is history. Since then, I’ve watched the industry grow, fluctuate, and change for the better, and worse. I’ve been a part of exciting new concepts and run-down dead ones. I’ve worked at restaurants everyone has heard of and some long forgotten. 

Bartending is what I love. Writing is who I am. So I went from serving tables to serving up delectable words that help businesses. I merged my experience from working at restaurants/bars with my ability to create copy that helps earn sales. My goal is to get your business content where you want it and keep it there. This way you can keep your patrons’ bellies full and always have them coming back.

How to know if you need a copywriter.

• Is your spot doing ok but business could be better? Your website may need a face-lift to help you stand out online. 77% of diners will check your website or social media before deciding to visit. It’s important to make a good impression.

• Has business been affected by covid and you need to get customers in ASAP? Optimizing your website's SEO could make a huge difference in sales. SEO, or search engine optimization, makes it easy for potential customers to find your business online.

• Did you start a social media page but clever captions just aren't your thing? Writing posts that are fun and informative isn’t for everyone. But it’s essential because social media is for everyone. 

• You’d like to add a blog to your site. Creating enticing content is a crucial part of your strategy. Blogs are great for business because they continue to bring value years after they’ve been written.

• You’d like to use email to drive sales right to your door. Email sequences, newsletters, promotions, announcements, and so much more can be sent directly to interested customers. Receiving emails from your business tempts people to visit without them having to go look for you.

  There are many ways to grab attention with well-written copy. I can help make your online presence memorable for customers, all while making life easier for you. So 86 Craig — the server who’s running your page because he swears he’s a social media mastermind — and begin working with a professional restaurant copywriter.

When you work with me you get…

• Someone who wants to get your message out to as many people as possible.

• Copy that you can trust has been extensively researched.

• A writer with integrity who wholeheartedly believes in your mission.

• A like-minded individual.

• Someone who believes work ethic and constancy is of high importance.

• Years of writing experience.

• Someone easy to work with. My mantra is “Radiate Positivity.”

I want to help you grow your business! My job as a copywriter is to attract your ideal audience and convert them into long-time patrons.